America's Swimming Pool Co. - Franchise

About America’s Swimming Pool Company

Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).

Start Your Business with Confidence by Joining ASP

Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.

You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!

Why ASP?

A Growing Industry with Massive Opportunity

There is a strong demand for pool services with half of the market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.

Ongoing Training & Support

ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!

Done For You Marketing Strategies

ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.

A Trusted Brand Since 2002

As an ASP franchise owner, you’ll benefit from nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!

Opportunities to Scale

An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.

Initial Investment & Start Up Costs

You can get started for $88,695 - $213,171. Financing, discounts (including Women and Veterans discounts), and funding opportunities available.

Special Offers

• $5,000 discounted franchise fee for all law enforcement officers, firefighters, doctors, nurses, or EMT-owned businesses. ("Local Hero / First Responder's Discount")
• Active duty and veteran USA or Canada armed forces personnel receive a 30% discounted Franchise Fee and Additional Population Fee. ("Active Duty & Veterans Discount")

Ideal Candidate

• Strong work ethic and determination
• Seeking an opportunity to start your own business
• Great communication and customer service skills
• Ready to start a new career in an industry filled with opportunity
• Looking for lifestyle and schedule flexibility as an entrepreneur

Training & Marketing Support

All new owners attend Pool School at ASP’s state-of-the-art training campus in Macon, GA. This is a detailed 11-day training course that prepares you for franchise ownership.

Ongoing business and industry support is provided to all franchisees throughout their journey, so you’ll never have to face hurdles alone.

ASP has franchise locations across the United States, so you’ll benefit from the connection to a large and supportive peer network.

Marketing tools and support are also available for all ASP franchise owners, including in-house marketing support, 10-week marketing action plan, ASP signage and materials, ongoing digital training, localized website, strong online presence, and more.

An Award-Winning Franchise – ASP

• Ranked #160 on Entrepreneur’s Franchise 500 Award in 2026
• Ranked #37 Top Franchises For Veterans 2025 by Entrepreneur
• Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500
• Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500